Matt Hughes

Vice President, Incubation and Commercial Strategy

How long have you been with Coca-Cola?:
8 years with VEB

What do you enjoy most about working with VEB?:
The privilege of working and leading a business and portfolio of emerging brands end to end.

What do you admire most about the entrepreneurial spirit?:
Always problem solving and looking for new ways to grow.

Education:
University of Tennessee, Marketing

If you weren’t working at Coca-Cola, what would you be doing?:
Leading the next big thing in beverage — I am a beverage lifer!

Hobbies:
Running, my son’s sports endeavors, travel.