Third Party Investments
VEB also teams up with other entrepreneurial-facing firms as a way to cast a wider net over the emerging brands in the beverage industry. These partnerships provide a good compliment to VEB’s own efforts by accessing brands in Phase 1 Development (see How We Think) via extra capital and resources.
Through its partnership with L.A. Libations, an investment group and beverage incubator, and First Beverage Group’s venture capital arm, The Coca-Cola Company owns an indirect ownership stake in over 12 emerging brands via these partnerships.